Pool over the Dead Sea
Reading by a window over the sea

About us

alex & laia

Two swimmers, one camera bag and the same idea of a good trip.

Our story

It started at the pool

We met more than ten years ago. We have both been swimmers since we were kids, and for years we were the familiar face at every training session and every competition. Always around, always crossing paths.

At the end of 2025 things changed and we got together. Looking back, it feels like it was always going to happen.

We like the same things. Sport, travel, good light and stories that make you feel something. We both work in marketing and we both spend too much time thinking about how a place should look on camera.

Never Just Home is where all of that comes together. We travel to hotels and places with character and turn each stay into content that people actually want to watch. We believe a good collaboration works both ways: we help hotels show who they are, and they help us keep doing what we love.

The team

Two people, two ways of looking

Alex Torrents

Alex Torrents

CEO and founder of AX Creative and AX Media

The eye behind the lens. Alex runs a marketing agency and an audiovisual production company, and brings that experience to every shoot: cinematic film, professional photography and an edit that makes a stay feel like a short movie.

@alex.torrents
Laia Ruiz

Laia Ruiz

Marketing at LUV Studio

The social side of the project. Laia works in marketing for an architecture and design studio, so she always notices the details of a space. She creates natural, aspirational content on the phone, made to connect with people on Instagram and TikTok.

@laiiaruiiz

What moves us

Sport, stories and feelings

Sport

Years of swimming gave us discipline, early mornings and the habit of doing things properly.

Stories

We do not just show rooms. We show what it feels like to wake up there.

Feelings

Cinematic when it needs to impress, spontaneous when it needs to feel real.

Four Seasons Hotel Tunis

Every place has a story. We are here to tell it well.

Let's create something together

Have a place worth telling a story about?

We are always looking for hotels and experiences with character, in Europe and beyond.